How do you connect people to key KPIs?

Build a culture that makes employees comfortable and the company comfortable with results.

During the webinar, you will learn how to connect employees to the company's mission and vision so that everyone has the same goal on the horizon and a sense that they are part of a project that makes sense.

5.11.2025
8 pm

Leading the way:

Katarzyna Balcerkiewicz
and Joanna Gosk

Group Meeting

Connecting employees to a vision is not an HR fad, but a psychological lever that builds a cohesive organisational culture

A common mission unites and becomes a business advantage

Many companies look for market advantages in marketing, sales or technology. In reality, you don't have to look that far. Simply focus on building an engaged team that is united around a meaningful mission. Gallup research shows that companies with engaged employees report up to 21% higher profitability and 17% higher productivity. In contrast, BAIN & COMPANY reports that companies with engaged teams grow revenues up to 2.5 times faster than those with low engagement. Uniting employees with a mission thus becomes a catalyst for business results.

3 barriers to mission implementation that sabotage growth

Even when managers know that a mission statement can unite employees and directly impact KPIs, it is often faced with a high wall that prevents the mission statement from being implemented. The wall is built of three bricks - either the mission statement is ill-defined or incomplete, or it is incorrectly communicated, or it has been created in isolation from the employees' perspective and is therefore difficult for them to understand. Every barrier can be jumped over. How to do so will be discussed during the webinar.

The unification of Mission A and Mission B is a prerequisite - there is room for dialogue.

The manager comes with a general direction ('Mission A') and says where he wants the company doszła in 2 years' time. The team is supposed to fill this direction with steps and tools ('Mission B'). This is a framework scenario that does not always materialise. Staff may not have the resources to do Mission B. This is where the dialogue should come in. The manager's job is not only to actively listen, but also to observe and wait for subtle signals. During the meeting you will learn which signs should turn on the yellow light.

Participation in the webinar will benefit most:

If you want:

- produce a committed and efficient teamwho is not afraid to take the initiative;
- position leaderwho, together with the staff, sets the direction and inspires
– retain the best employees, reduce turnover and create a stable, loyal team;
- create an environment in which people are willing to share ideas and have the courage to take on challenges....

Sign up now for the webinar to receive a printable workbook within 5 minutes

Pick up a 20-page workbook (ready to print) with seven exercises to help you properly communicate your company's mission and cascade your vision to all department employees.

Katarzyna Balcerkiewicz

I am a psychologist, recommended Level I trainer of the Polish Psychological Association, coach, team coach, organisational development consultant, Transactional Analysis Practitioner.

I have been managing a variety of teams for over 23 years. I have experience working with teams and organisations, sales and customer service staff, leaders, managers, directors and CEOs. I work with HR departments providing coaching and team coaching to their employees.

I am the author of many training programmes for senior management, several manager academies tailored to the industry and company culture. I make owners, managers and employees come to the company with pleasure and the results of their actions translate into more favourable financial results.

Joanna Gosk

I am the only Certified Transactional Analyst in Poland in the field of organisation, Supervisor and Teacher of Transactional Analysis under contract with the European Association for Transactional Analysis. I am a recommended Level I trainer of the Polish Psychological Association. I have been teaching AT to others for over 15 years and use it in my coaching work with managers and coaches, intervening in organisations, designing change processes with clients, but also in my daily work as a coach, team coach and agile coach. Together with Katarzyna Balcerkiewicz, I co-founded the first Transactional Analysis School in Poland, which has had over 500 graduates and 43 editions. As of 2018, I am certified as a Training 101 instructor.

When working with clients, it is important for me to create an atmosphere of mutual respect and focus on solutions. I am committed to proposing to clients a way of working that is firmly rooted in the context of the person I am working with, while having a real impact on the client's business.

Feedback on our webinars

Webinar

"How do we connect people to the key KPIs of the organisation?"
5.11.2025
8 pm

During the webinar:

You will learn how to engage employees to achieve above-average results through an organisation's mission and vision that is relevant to them.
You will understand your role as a leader in setting the mission and what to do to ensure that mission implementation does not end at any of the three barriers.
You will learn specific tools and working methods that will help you to create an environment where people take initiative with courage.
You will learn to cascade the vision through the organisation so that everyone in the department is involved to the same degree.
You will learn how to create a collaborative contract within a team using the Emerging Change concept.

How do you connect people to key KPIs?